Pharmacy
Running a pharmacy today is increasingly demanding. Our team understand this specialist sector and thanks to our focus and ongoing benchmarking exercise, we can outline approaches, recommend opportunities and advise on methods of making your pharmacy more successful.
There are a number of opportunities and challenges facing the sector and it's important that pharmacy owners are clear in their strategic direction and business focus.
Sector opportunities include the set up of Primary Care Centres, Regulatory changes allowing increased provision of services, e.g. influenza vaccine and cost reductions available from joining effective buying groups and supply of generic products.
Sector challenges include the current recession and falling turnover; increased competition from Tesco and pharmacy chains; and further HSE changes affecting margin.
Marketing is a very important area, with critical focus now required on customer databases, special offers, category management and selling the concept of value and care.
